When performing your art, it’s important that you are able to find a venue that will be able to meet your requirements. Booking a venue that isn’t designed for live music or is a little bigger than what you need can leave you performing to a half-empty room while struggling with some questionable acoustics.
The below tips will advise you what to look out for when deciding on your music venue, as it’s worth knowing exactly what is needed to make the concert a success. For example, one event may require plenty of room for your fans to jump around; and an altogether different kind of performance may require compfrtoable seating for your audience, so event furniture hire may be deemed the most important factor.
Determine Your Capacity
Of course, every act would like to think they are going to sell out concert halls by the thousands, but in the early days, we have to keep our feet firmly on the ground. If you think you’re going to pull in about 50 people, don’t go and book a venue built for 500. Similarly, if you think you’re able to pull in big numbers, don’t risk booking a smaller venue.
Know Your Age Demographic
While it can be difficult to know exactly who will be coming to a concert, bands will generally have a good idea of the age group of their fans. For example, if your fans are mostly still at high school, then there is very little point in booking an adult-only venue for your concert.
While the pickings are slim for events that aren’t 18+, there are venues who operate such nights, you just need to carry out a little research. The event may cost you more initially, but there is the opportunity to sell merchandise, and the young folks love to buy merchandise.
It can be an idea to build a steady list of venues each with their own pros and cons and what kind of events they cater for. This will make finding a venue in the future much easier.
Know Your Genre
When playing a venue, it’s important to note what kind of vibe the venue has going on. If you’re looking to play a rock-themed club, then it’s fairly unlikely than your 80s-inspired wizardry will sit well with the patrons.
Research venues beforehand to get an idea of the clientele, and whether there is anything your act can bring to the table. While it can be tempting to book loads of venues just to get some gig dates on your website, the outcome could be detrimental if not employed correctly.
Find Out About the Payment Terms Beforehand
Booking a venue can be costly sometimes, but the money paid can be worth it depending on what you’re receiving for the fee.
Have conversations with venues as to what you will be expected of you, and what services will be included with the hire fee. There are more unscrupulous venues that will offer ‘free venue hire,’ only to tell the one who booked the venue that they will have to pay for their own security and sound engineer.
Knowing the price beforehand is also important when deciding on how much to charge attendees, as this will be one of the main income streams that will cover your venue hire.
Ensure The Location is Accessible
The price can be an important factor when booking a venue as previously discussed, but there’s very little point in spending less on a venue based entirely on its location.
When booking a venue, consider how easy it will be for your potential audience to attend the show. You should look for somewhere that is close to public transport links, as well as providing those who drive with somewhere to park.
Booking a venue is more of an art than it is science, so a lot of it can be down to gut instinct. However, having a few strategies in place ensures that you’re paying the right price for a venue in the right location.